What Is Email Append And How Is It Useful?

March 11, 2010 by Gen Wright
Filed under: DSL Business Services 
By Gen Wright

Email append is the process of "appending" a targeted customer's email address to an existing database using the physical address. This is done by merging two databases - one of which has certain data about the person, and the other of which contains his/her email addresses. A “reverse email append” is where you take the email address and append a physical direct mail address.
Email append is indeed a very useful marketing tool, as it allows compani....

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